He could do anything. He chose to be kind. That, in the end, is the whole point.
Jerry Siegel and Joe Shuster created Superman in 1938 and in doing so invented the superhero as we know it — every caped figure, every secret identity, every impossible power set that followed owes something to the man from Krypton. Kal-El. Clark Kent. The Last Son of a dead world, raised in a Kansas farmhouse by two people who taught him that extraordinary ability carries extraordinary responsibility. It is a simple idea. It has sustained one of the most recognisable characters in human culture for nearly ninety years.
What makes Superman endure is not the strength, the flight, the heat vision or the bullet-resistant everything. It is the choice he makes, every single time, to use all of it in service of others. In an era of conflicted antiheroes and moral ambiguity, Superman remains a genuinely radical proposition: a being of limitless power who is also, straightforwardly and without irony, good. The Christopher Reeve films understood this. The comics at their best understand this. James Gunn's DC Universe is banking on audiences still responding to this. They will. They always do.
Our Superman collection brings together officially licensed figures, apparel, accessories, homeware and gifts — from Funko Pops and collector's statues to mugs, prints and keepsakes celebrating the Man of Steel across every era of his extraordinary story. For lifelong fans, for new converts, and for anyone who has ever looked up at the sky and felt, just for a moment, that anything might be possible.
Up, up and away.
