They all float down here.
Stephen King published It in 1986 and produced something that operates on at least two levels simultaneously — a genuinely terrifying horror novel about a shape-shifting entity that preys on the fears of children, and one of the most tender and precise accounts of childhood friendship ever written. The Losers' Club — Bill, Beverly, Richie, Eddie, Stan, Mike and Ben — are among the most fully realised group of young characters in modern fiction. Pennywise the Dancing Clown, meanwhile, has secured his place as one of horror's great icons: unsettling in the novel, unforgettable in Tim Curry's 1990 television adaptation, and genuinely terrifying in Andy Muschietti's 2017 film and its 2019 sequel.
It is a story about fear — what it does to us, how it shrinks us, and what happens when we choose to face it together anyway. It is also, improbably, a story about the particular magic of a summer that changes everything. King has never been better at both things at once.
Our It collection brings together officially licensed figures, accessories, homeware and gifts celebrating the world of Derry, Maine — from Pennywise figures and Funko Pops to mugs, prints and collectibles for horror fans who wear their obsessions with pride. For devoted Stephen King readers, horror collectors, and anyone who has ever looked at a storm drain and felt something they couldn't quite explain.
We all have our fears. Some of us just put them on the shelf.
