He is not grey like the other elephants. He is a patchwork of every colour you can think of. And that, it turns out, is exactly the point.
David McKee's Elmer has been making children laugh, think and feel quietly understood since 1989. The patchwork elephant who wanted to be like everyone else — and then discovered, in the most joyful way possible, that being different is something worth celebrating — has become one of the most genuinely beloved characters in children's literature. His books are funny, warm, and carry the kind of wisdom that lands differently depending on how old you are when you read them. Which is to say: they work for everyone.
Bright, bold and instantly recognisable, Elmer's distinctive patchwork design translates beautifully into gifts, toys and homeware — which is fortunate, because it is very hard to look at something covered in Elmer's colours and not feel immediately cheered up.
Our Elmer collection brings together officially licensed gifts, soft toys, homeware and keepsakes for young fans of the patchwork elephant and the grown-ups who remember him fondly.
Different is good. Different is Elmer.
