Three apples tall. Blue from head to toe. Living in mushroom houses in a forest somewhere, building a community so close-knit and so cheerful that it has made the entire world smile for over sixty-five years.
Belgian cartoonist Peyo introduced Les Schtroumpfs in 1958 — a village of small blue creatures with big personalities, each one named for their defining trait and collectively representing something rather warm about what community, cooperation and the occasional argument about smurfberries can look like. Smurfette. Brainy Smurf. Grouchy Smurf. Handy Smurf. Papa Smurf, holding it all together with his red hat and his bottomless patience. And Gargamel, the perpetually thwarted villain who never quite got what he was after, which is perhaps the point.
The Smurfs are one of Belgium's great gifts to the world — and one of the most enduring characters in the history of European animation, translated into dozens of languages, adapted into television series and films, and beloved across generations in a way that very few franchises manage.
Our Smurfs collection brings together officially licensed figures, gifts, homeware and accessories for fans of the little blue village and everyone in it.
La la la-la la la. Sing a happy song.
