
He was told very specifically not to go into Mr McGregor's garden. He went anyway. And we have been rooting for him ever since.
Beatrix Potter created Peter Rabbit in 1902 in a picture letter to a sick child, and what began as a small act of kindness became one of the most beloved children's stories ever written. A little blue jacket, a pair of lost shoes, a very close call with a watering can — and somehow, in the space of a few delicate watercolour illustrations, an entire world came to life. Potter's genius was in the detail: the careful botany of her backgrounds, the quietly subversive streak in her characters, the way her animals are thoroughly animal and thoroughly human all at once. More than a century later, the Lake District she painted still looks exactly like her books. That is either remarkable preservation or proof that she simply got it exactly right.
Our Peter Rabbit collection brings together officially licensed gifts, homeware, accessories and keepsakes — from classic Wedgwood china and collector's figurines to mugs, nursery gifts and keepsakes that carry that timeless, gentle charm into every home. For devoted Beatrix Potter fans, for new parents preparing a nursery, and for anyone who appreciates illustration of the very highest order.
The perfect gift for someone who knows that the best stories are the ones that stay with you for life.
Now run along — and don't go near Mr McGregor's garden.









































