He is a plumber from Brooklyn. He lives in the Mushroom Kingdom. He has jumped on more things than anyone in the history of interactive entertainment. He is also, somehow, the most recognisable fictional character on earth.
Nintendo's Super Mario franchise has been the foundation of video gaming since 1985 — the jumping, coin-collecting, princess-rescuing plumber who gave an entire generation their first controller and their first understanding of what it felt like to be inside a story you could actually move through. Mario, Luigi, Princess Peach, Bowser, Yoshi, Toad — a cast so embedded in popular culture that their imagery is immediately legible to people who have never picked up a controller in their lives. The question is not whether you know Mario. The question is which game meant the most to you.
The Super Mario Bros. Movie brought the Mushroom Kingdom to cinema in 2023 with enough fidelity and joy to satisfy both children and the adults who grew up with the games — and confirmed what Nintendo fans have always known: that these characters are genuinely, enduringly beloved.
Our Super Mario collection brings together officially licensed figures, apparel, accessories and gifts from across the Mario universe — for players of every generation and everyone who still hums the theme at inconvenient moments.
Let's-a go.
